Social Media Marketing Essential Learning Kit

9781118738443

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A complete book-and-DVD social media marketing training package

Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing.

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24,95 €btw incl.

Datasheet

TaalEnglish
ISBN101118738446
ISBN139781118738443
Pagina's432
UitgeverSybex

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A complete book-and-DVD social media marketing training package

Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lessons on a high-definition DVD. You'll master smart techniques and tactics, and above all, how to implement a social media marketing plan that works.

  • Offers overworked marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning social media marketing strategies and techniques
  • Helps you understand the different platforms, including location-based services and mobile marketing
  • Covers how to craft a plan, create content, use analytics to measure results, and much more
  • Includes Social Media Marketing: An Hour a Day, Second Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines
  • Also includes the Learning Social Media Marketing, A Video Introduction DVD, featuring six hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets

Understand concepts and tools, build a plan, and succeed with Sybex's Social Media Marketing Essential Learning Kit.

Chapter 1 Backlash 3
Chapter 2 The Marketer’s Dilemma 15
Chapter 3 What Is Social Media? 31
Chapter 4 Week 1: Web 2.0, The Social Web 51
Chapter 5 Week 2: The Social Feedback Cycle 79
Chapter 6 Week 3: Touchpoint Analysis 105
Chapter 7 Week 4: Influence and Measurement 131
Chapter 8 Week 1: Build a Social Media Campaign 157
Chapter 9 Week 2: Social Platforms 185
Chapter 10 Week 3: Social Content—Text, Photos, Audio, and Video 213
Chapter 11 Week 4: Social Content—Ratings, Reviews, and Recommendations 241
Chapter 12 Week 5: Social Interactions 269
Chapter 13 Week 1: Objectives, Metrics, and ROI 295
Chapter 14 Week 2: Present Your Social Media Plan 319
Appendix A Worksheets 343

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